VF Corporation The North Face: Community Marketing Manager - West Coast in Alameda, California
The West Coast Community Marketing Manager co-creates the national Community strategy for The North Face with their East Coast counterpart. This position is responsible for creating word of mouth excitement through programs that help to grow TNF consumers by sharing our Brand initiatives through key audiences and influencers. The program includes best-in-class experiences through local events and creates new and relevant events to new markets based our seasonal Go-To-Market business strategy. The role assists in driving the overall strategy to the local teams by developing a comprehensive plan with key appointed store Community representatives. The CMM reviews a calendar of local marketing opportunities for each store in market and identifies which are the best opportunities to be executed against in helping to drive traffic as well as VIPeak loyalty member engagement.
The main points of focus include:
Drive Engagement and identify opportunities that can be executed at the store level
Focus on scaling events, creating new events that connect to TNF brand initiatives and experiences.
Identify guidelines and process to help bring best in class experiences to the local store level.
Works directly with Retail Partners (Director of Retail Marketing, District Managers) to create annual marketing strategies that drive business results.
Acts as a day-to-day partner between Headquarters and the stores, ensuring the seasonal strategy is reflective of what is happening in each market and is brought to life at the local level.
Provides guidance and inspiration to the local Area Community stores leads as they create and share hyper local community experiences.
Drive area-wide initiatives and events that create new customers and retain existing ones.
Support new market growth as well as successful new-store opening by creating sustainable and strategic and community plans in partnership with the District Managers and In-store.
Track and measure impact of local tactics.
Approve local budgets and approvals on in-market events and activations.
Coach the local teams to create transformative relationships and “best in class” practices.
Pilots an overall events program to be executed by the stores. This can include influence of:- VIPeak loyalty program. - Support of key brand initiatives. - Concept and drive overall look and feel of Brand collateral (swag). - Liaises with corporate marketing team to inform email communications that support local events. - Coordinates with Sports Marketing on athlete integration into events, as necessary. - Creates Community strategy for new concept stores
Partners with corporate marketing team to leverage brand events to drive traffic to stores, engage VIPeak loyalty members with exclusive experiences, and acquire new VIPeak members.
SKILL & JOB REQUIREMENTS
+ 5+ years’ experience in community relations, PR/marketing, event management, sales and / or guest experience.
+ Bachelor’s degree in Business, Communications, Marketing or related field or equivalent combination of education and years of experience.
+ Computer/Software Applications: Proficiency in MS Word, Excel, and PowerPoint programs. Active user of social media.
Proven track record of managing projects, budgets, and timelines. Well organized and deadline oriented.
Strong written and verbal communication skills.
Ability to establish an independent view and effectively collaborate in decision making with cross-functional partners.
Ability to manage multiple priorities with professionalism and flexibility in a fast-paced environment.
Must be able to converse with customers and athletes on a variety of outdoor activities.
Knowledge of the outdoor market is preferred.
Travel required: 30%
Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.