VF Corporation The North Face: Digital Graphic Designer - Site & Digital Channels in Alameda, California

Job Description


The Digital Graphic Designer is a vital contributor and member of the Creative Team, who reports to the Digital Art Director. The ideal candidate is a talented designer who is motivated to elevate the emotional connection of The North Face brand; and has a strong passion for design, photography, type and motion as they come together to create user experiences. This position will drive development of inspired, original designs for email; homepage; editorial/experiential landing pages; onsite banners; social media assets; and other digital marketing executions.

The Digital Designer will support our Creative, Digital, and eCommerce Teams, with exceptional creative, organizational, and collaborative skills as well as substantial experience within outdoor apparel retail, digital marketing, and/or ecommerce. This role is based in our office in Alameda, Calif.


  • Support overall site design and updates for The North Face’s digital ecosystem. Translate business and marketing objectives into designs that are clear, compelling, visually exciting, easy to use and emotionally engaging. Contribute to the evolution of the site design, customer experience and brand projection.

  • Layout implementation for the creative concepts on homepage/landing pages, category banners, affiliate banners, emails, and social media graphics. Support Digital Art Director and Photo/Video Producer with image retouching, editing, and optimization of graphics for web. Create wireframes, mock-ups, and articulate flows.

  • Support Site Production Manager on the continuous development of the website. Support Digital Art Director, Site Production Manager, and Site Experience Manager with design of homepages, editorial/experiential landing pages, shopflow category banners, and lay out editorial content on our blog (neverstopexploring.com), as well as special projects.

  • Support Digital Art Director, Digital Marketing Manager, and Social Media Manager with design of emails and display advertising banners, as well as special projects.

  • Partner with Site Production Manager and Site Experience Manager to format content for day-to-day digital marketing operations such as campaigns and site designs. Collaborate on strategic direction and execution with cross-functional partners.

  • Partner with Sr. Retail Marketing Manager, Digital Marketing Manager, and Social Media Manager to format content for day-to-day digital marketing operations such as email, social media posts, and in-store digital initiatives. Collaborate on strategic direction and execution with cross-functional partners.

  • Collaborate with Site Production Manager and Developer on all design and functionality development within the experiential landing pages. Work frequently with Site Experience Manager, Site Production Manager, and Digital Marketing Manager.

  • Structure creative compositions to optimize efficient workflow and production.

  • Prepare files for development. Meet all deadlines under pressure, and can react to unexpected schedule changes. Research existing and emerging commerce and blog sites using editorial content in unique ways.


  • Degree in Graphic Design, Visual Communications, Computer Graphics, Multimedia, Illustration, or Industrial Design from accredited university or institute, or equivalent combination of years of experience and education.

  • 3+ years professional experience in online and editorial design within retail, fashion, or agency environment.

  • Must have proficient knowledge in Adobe Creative Suite.

  • Understanding of The North Face brand and digital portfolio.

  • Strong portfolio demonstrating proven talent through a continuous string of successful web based projects.

  • Ability to work precisely under pressure and adhere to deadlines.

  • HTML, CSS, Javascript, and/or AEM knowledge a plus.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.