VF Corporation The North Face: Sr. Product Manager (O/W Performance) in Alameda, California

Job Description


Product excellence is at the heart of our success. Achieving a leadership position in the marketplace requires innovative thinking and the ability to inspire all product creation shareholders. Senior Product Managers are responsible for overseeing assigned category’s planning and product creation process from concept through commercialization. Armed with a strong point of view they are charged with ownership of assigned marketplace, execution of business plans, sales and margin accountability, calendar adherence, and cross functional leadership. With expert level thinking and insight, the Senior Product Manager will own relevant information on consumer and global competitive landscape. They will also assists the Product Director in identifying trends, product, price point, and sales opportunities, business strategy plans and analysis. This role is the consumer, market and storytelling expert on the team armed with strong presentation skills.


  • Manages assigned product lines and leads assigned lines in product concept, design, and development process. Owns business and assists in enhancing category growth.

  • Writes executable seasonal product briefs targeting opportunity and competitive set.

  • Understands product creation and manufacturing process and capabilities and is able to build briefs with material and feature set commensurate to required target MSRP’s.

  • Presents product information to key internal and external groups, sales and buyers in a comprehensive, clear and tactical manner. Comes armed with research, data points and preparedness on category lines. Strategically actions feedback to improve lines.

  • Understands sales, margin, turns, and merchandising requirements of buyers and key accounts and can digest and analyze data from sell-through reports

  • Actively participates in product development cycle including identifying potential issues, solutions for process challenges and to execute sample/prototype production.

  • Builds and maintains intradepartmental relationships with all functional areas. Builds relationships with key account buyers.

  • Convenes key account meetings, trade shows, market visits for presentation, relationship building and trend/market research.

  • Manages, distributes and maintains all information of assigned product category encompassing hang tags, workbooks, line lists, and CAD books.

  • Examines, reports and tracks success and failure of the company's products on the marketplace, and determines reasons for success or failure.


  • 10+ years of related professional experience.

  • Bachelor's Degree in apparel, operations, business or related field or equivalent combination of education and experience.

  • Minimum 10 years of demonstrable successes in managing an apparel or equipment lines.

  • Must be detail oriented but able to present the big picture.

  • Works effectively within a team.

  • Influential in building positive partnerships with cross functional teams.

  • Strong leadership, change management, and problem solving skills.

  • Excellent communication and presentation skills.

  • Excellent organizational skills.

  • Knowledge of apparel construction, manufacturing processes, materials/fabrics.

  • Understands technical materials, fit, function, and technical end use.

  • Forward thinking and strategic skills.

  • Strong Retail math skills.

  • Must understand retail and merchant needs.

  • Must be able to handle multiple priorities in efficient manner.

  • Experience in merchandising/buying.

  • Leads and/or mentors junior product managers.

  • Travel required: 15%

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.