VF Corporation Reef Art Director in Carlsbad, California

Job Description

Reef was born in 1984 out of an idea by entrepreneur brothers from South America, Fernando and Santiago Aguerre. They founded Reef with a love for the beach, surfing, and a passion to create high-quality products to fit their active lifestyles. Now more than 30 years later, Reef is the global beach brand that connects us to the fun freedom, and spirit of beach life.

Reef draws on the spirit of the beach to offer instant comfort, style, and versatility for the core surfers and beach lovers alike. Designing casual footwear and apparel that combines function and fashion with technology and eco-friendly materials.

As an organization, Reef is comprised of a diverse group of surfers, artists, and innovators all driven by the same passion and relentless spirit of our founders. That same spirit is wat attracts some of the greatest surf legends like Mick Fanning, Rob Machado and Taylor Knox to be our Ambassadors, partners and design consultants.

As an industry leader, Reef is committed to setting the standard for socially responsible innovation and humanitarian outreach. We are committed to the environment through our design and production by the use of water based glues, recycled materials, and other low-environmental impact materials. As a company, we encourage our employees and brand advocates to give back to local and global causes to help communities in need.

We take great pride in our ability to facilitate learning opportunities for our employees by providing the resources and tools necessary to build each individual’s personal strengths to achieve future goals. In order to prioritize career growth within our company, Reef offers courses on topics such as Leadership, Communication, Collaboration and Technical Skills to ensure our employees are self-motivated and developing to the pace of our rapidly, growing business.

Start your journey at Reef.

Art Director: Become the Newest Member of the Reef Family

As an Art Director in our Creative team, you will have the challenge to create authentic and innovative marketing stories to showcase our product that reaches our consumer in impactful ways. You will have the great responsibility to manage product categories and ensure the right story is hitting the global market place at the right time. You will spend time orchestrating the creative visual direction for specific product segments, which may include advertising, catalogs, packaging and e-commerce materials. Your position grants you the perfect opportunity to embrace the company’s culture and showcase your work globally. You must have the ability to provide creative guidance for production artists in order for Reef to thrive in a competitive and evolving market. Additionally, you must collaborate with Interactive and Video teams to inspire and communicate visual strategy, which is crucial for pursuing a larger consumer base. The Art Director will be challenged and have fun pushing norms in order to tap into creativity.

How You Will Make a Difference:

Owns the creative and visual direction, design, and production for advertising and collateral for product segments, including research that aids in developing fresh creative ideas for advertising and promotional executions, learning new software and artistic techniques as the need arises, etc. Successfully develops and designs new exciting and innovative marketing stories for the product segment(s) to show our brand story to global consumers. Collaborate directly with product segment team (eCommerce, marketing, sales, footwear and apparel) in managing creative workflow needs and development for specific product segment(s). Remains current on industry trends and technology to put forth products that are trending. Takes the lead on seasonal product stories.

  • Works with Integrated team to develop creative concepts and executions of assigned product(s).

  • Oversees photo shoots, both location and table top, including prep, styling, and editing.

  • Designs product catalogs, sales collateral, packaging, POP, in store presentation, and eCommerce materials.

Partners with Marketing and eCommerce counterpart to understand consumer research. Presents concepts to senior creative personnel. Mentors junior creative staff.

Skills for Success:

Years of Related Professional Experience: 6+ years

Educational/ Position Requirements:

  • A minimum of an Associates (2 year) degree in advertising, communication design, or visual arts. A Bachelor (4 year) degree is preferred.

  • 2+ years of design experience in an agency setting or design department is required.

  • If no degree is possessed, then 3-4 years of related experience in agency setting or design department is required.

  • Exceptional working knowledge of Adobe Creative Suite

  • Excellent comping skills

  • Deep knowledge of graphic design and typography

  • Awareness of current advertising, design, and fashion trends expected.

  • Capable of adjusting quickly and make an impact in this versatile company

  • Driven mindset with unwavering passion to get the job done

Special Physical and/or Mental Requirements:

  • Some travel necessary to core sports events for creative inspiration and market research (maximum travel required 20%)

  • Ability to be flexible in working late evenings/early mornings, when needed to meet project deadlines

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.