VF Corporation Vans Art Director in Costa Mesa, California
Vans: Be a Part of the Original
“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Art Director: Become the Newest Member of the Vans Family
Vans is more than just any ordinary action sports footwear company. Our company values the voice of the youth, which is why it is powered by creative self-expression through outlets such as action sports, music, and street culture, to name a few. In this role, you will develop and apply the marketing strategy. It is your responsibility to help formulate concepts, execute and design against them for ad campaigns in print, film, outdoor and social. To deliver high quality performance, intimate working knowledge of the brand and market(s) is expected. You will bring expertise in graphic design skill sets such as creating visual concepts and storytelling, using computer software or by hand, to communicate ideas that inspire, inform, and engage with our consumers. You will be instrumental in developing aesthetics for categories and branding for events globally. On a regular basis, you will work with your counterparts in Environmental Design and Product, translating the approved concepts to retail and packaging.
How You Will Make a Difference:
Creates a seasonal product story and develop an ongoing, multi-season campaign.
Works with Integrated team to develop creative concepts and executions of assigned product(s).
Assists with photo shoots, both location and table top, including prep, styling, and editing
Partners with marketing counterpart, reviewing and developing creative brief to assure alignment.
Presents design concepts to senior leadership in Creative and Marketing determining the scope of projects and delivering the desired storytelling.
Oversees studio to iterate approved concepts.
Remains current on industry trends and technology.
Skills for Success:
Years of Related Professional Experience: 4+ years
Educational/ Position Requirements:
A minimum of an associate (2 year) degree in advertising, communication design, or visual arts. A bachelor (4 year) degree is preferred.
4+ years of design experience in an agency setting or design department is required.
If no degree is possessed, then 4+ years of related experience in agency setting or design department is required.
Exceptional working knowledge of Adobe Creative Suite
Ability to combine art and technology to communicate ideas through images and the layout of websites and printed pages.
Utilize a variety of design elements to achieve artistic or decorative effects
Excellent comping skills
Deep knowledge of graphic design
Deep knowledge of typography
Fluency in current advertising, design, and fashion trends expected
Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.