VF Corporation Vans eCommerce Content Coordinator in Costa Mesa, California

Job Description

Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the world’s largest retail company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

eCommerce Content Coordinator: Become the Newest Member of the Vans Family

Here at Vans, our purpose is to enable creative expression - and inspire youth culture - by celebrating and encouraging the Off the Wall attitude that comes from expressing your true self. In this role, the eCommerce Content Coordinator is responsible for the product set up, take-down and presentation on the site. You will support the eCommerce merchandising team to gather product content (images, copy, video and technical specifications) and be responsible for maintaining the upload and download communication. The eCommerce Content Coordinator implements and maintains seasonal campaigns and builds collections to support site merchandising and marketing.

How You Will Make a Difference:

Coordinates and executes seasonal load process for inline and custom products.

  • Creates, edits and uploads product information load sheets to product management system (IBM Websphere Commerce) for US, Canada and Mexico.

  • Maintains integrity of Product Catalog to ensure accuracy of product information and downstream system integrations.

  • Executes Merchandising requests such as hidden landing pages and search re-directs.

  • Follows up on necessary site updates stemming from Merchandising requests or customer service issues.

Identifies and suggests process improvement opportunities to support knowledge share with cross functional and cross regional teams. Tests site regularly to ensure content, products, links and services are up-to-date and the website is working properly. Actively participates in user acceptance testing for site enhancement projects. Communicates product deliveries and updates to the Customer Service team and Merchandising teams. Collaborates with eCommerce marketing to update marketing banners and ensure product links are functional.

Skills for Success:

Years of Related Professional Experience: 4+ years

Educational/ Position Requirements:

  • Associates degree (AA/AS) or equivalent, or an equivalent combination of experience and training.


  • Minimum of 1 to 3 years of experience with a CMS

  • Understanding of online technologies

  • Highly proficient and creative in Excel processes

  • Ability and willingness to share roadblocks, project status and new ideas

  • Special Physical and/or Mental Requirements:

  • Willing and able to work additional hours when needed

  • Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.