VF Corporation Vans Go-To-Market Manager in Costa Mesa, California

Job Description

Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Manager – Go to Market (North America): Become the Newest Member of the Vans Family

As the Manager, Go to Market for North America, you will oversee the critical role of driving and supporting Vans’ long-term strategy through annual strategic plans and seasonal execution. In collaboration with our global Go-to-Market (GTM) team, you will manage in an integrated Regional GTM process and collaborate with various product and marketing teams. You will have the great responsibility to manage the GTM process which ties together imperative Consumer/Market Research brand health, Product Merchandising inputs, Marketing needs (technical and tactical), Sales sell-in/sell-through and Marketing campaign reporting to deliver content concisely. In this key role, your efforts will deliver relevant and meaningful Go- to-Market content that is globally consistent and locally relevant further driving and directly impacting brand revenue and consumer connectivity.

How You Will Make a Difference:

You will support the Vice President, General Manager of North America and senior leadership team to formulate long term strategies, in close collaboration and alignment with Vans global teams. Manage the annual planning process, working closely with Finance to translate strategy into financial plans. Analyze data and provide regional inputs and data to inform global brand strategy development. Lead and drive our regional annual strategies in alignment with global priorities through OGSTM (Objectives, goals, strategies, tactics and metrics) framework: cascading strategy into annual, seasonal execution plans for all departments and at all levels, clearly defining, tracking and reporting KPIs. Drive North America Go to Market process, which includes season kickoffs, developing cross functional regional calendars, leading Go to Market onboarding for new hires, supporting the region on Go to Market nuances, gathering analysis and overseeing the entire process and deliverables. Assist the North America Product Merchandising and Marketing teamson the overarching schedule and delivery of regional product, brand, and creative briefs to the Vans global functions. Partner with Product, Sales and Marketing teams to lead multiple seasonal Go to Market processes at once including facilitating meetings, reporting and sharing of information from Global Strategy Meetings. Work with Global and other regional Go to Market counterparts to gain learnings and insights to increase North America’s Go to Market effectiveness while reducing complexity. Support the General Manager in development of business review presentations.

Skills for Success:

Years of Related Professional Experience: 8+ years

Educational/ Position Requirements:

  • A Bachelor’s degree or related field and a minimum of 3 years’ management experience in the merchandising/product field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.

  • Experience working in the retail and/or consumer goods industry

  • Excellent writing, interpretation and communication skills

  • Experience working in both management consulting as well as a consumer brand company with either direct (i.e., P&L) or indirect (e.g., strategy, insights, innovation, finance) experience driving brand growth.Candidates that only have one of these two professional experiences (e.g., only worked as a consultant) will need to demonstrate specialized experience relevant to our Company (e.g., the consulting firm specialized in brand strategy work for consumer products clients).

  • Advanced skills in creating presentations (keynote and/or PowerPoint)

Special Physical and/or Mental Requirements:

  • Travel by air and overnight, as required 10% amount of time.

  • Lifting and/or bending 10 pounds’ amount of weight.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.