VF Corporation Vans Public Relations Seeding Coordinator in Costa Mesa, California

Job Description

Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Public Relations Seeding Coordinator: Become the Newest Member of the Vans Family

Be a part of Vans’ legacy and help us tell the story of our brand to key opinion leader’s all around the world. As the Public Relations Coordinator, you will assist in the development and execution of seeding initiatives to publicize Vans’ products including footwear, apparel and accessories. In this role, you will utilize public relations and digital skills to promote and elevate Vans product to select media, key opinion leaders, celebrities and stylists. You will partner closely with the Creative Services, Product Development, Product Marketing and Environmental Design teams to ensure the seeding materials are ordered and developed and the respective deadlines are met. You will also conduct competitive research and outreach for new stylists, editors and influencers relevant to the Vans brand ethos.

How You Will Make a Difference:

· Assist the PR team in orchestrating seasonal seeding initiatives for global key stories and for North American based stylists/key opinion leader gifting programs in order to secure online influencer engagement.

· Assist PR team with brainstorming and conceptualizing the development of seeding kit materials across all Vans product categories.

· Partner closely with Vans Creative Services and Environmental Design teams

· Track and manage all expenses associated with seeding (product, materials, shipping, etc.)

· Manage and place promotional product orders and shipments

· Monitor and record ROI for all seeding placements

· Develop recaps to show budget and return on investment with visual representation of Vans key product placements

· Maintain Vans North America media, key opinion leader and celebrity contact database

· Research and track competitor brand influencer seeding initiatives

· Develop and maintain Global Product Seeding timelines with appropriate deadlines inclusive of ideation, product ordering, production times and execution deadlines

Skills for Success:

Years of Related Professional Experience: 3-5 years

Educational/ Position Requirements:

· Bachelor’s degree

· Must have a minimum of 3-5 years’ general work experience in Marketing, Public Relations, Communications, or Journalism within the Action Sports industry

Special Physical and/or Mental Requirements:

· Travel by road, air and overnight, as required 20-30% amount of time.

· Lifting and/or bending up to 40 lbs. of weight.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.