VF Corporation Vans Retail Brand Experience Marketing Director in Costa Mesa, California

Job Description

Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Director of Retail Marketing/Retail Brand Experiences: Become the Newest Member of the Vans Family

The world of Retail is changing at a rapid pace and constantly evolving. As consumer expectations and interests change, we are looking at our Retail Marketing and in-store experience strategies differently. With that, an Elevated Top Tier of Retail is beginning to emerge here at VANS. As the Director of Retail Marketing and Retail Brand Experiences, you will be an instrumental part of this ever evolving retail world and how we go to market. You will partner closely with the Global Marketing team to ensure all marketing and in-store plans ladder up the Global strategies. You will also partner closely with the DTC Visual Merchandising team ensuring the in-store experiences and in-store visual are blended seamlessly. The goals are to drive consumers to Vans Retail stores and to ensure once the consumer is in the store, they are captivated and immersed into a complete VANS experience.

How You Will Make a Difference:

  • Be an active participant in the Go to Market process ensuring that all key stories come to life through experiences, retail marketing efforts and in store marketing in a unique and appealing way, at all levels of Vans Retail (Good, Better, Best, Boutique).

  • Partner closely with NORA DTC Retail Visual Merchandising team on marketing stories aligned on in the Go to Market Process, to ensure marketing and merchandising are a seamless experience for the consumer.

  • Develop and refine retail marketing and retail experience strategies for all levels of store concepts. Adapt these strategies as needed to react to the fast changing retail landscape while always ensuring to activate with a brand right approach.

  • Partner with the NORA DTC Visual Merchandising and Global Marketing teams on exciting opportunities for events in various cities and elevated retail locations. Work alongside them to bring in store events to life by capturing our consumers with a complete brand experience.

  • Build out a marketing strategy for localizing elevated retail and key city locations. Partner with Consumer Insights and travel to specified cities and obtain a deep understanding of tactics that are right for each city. Create best in class programming and continuously elevate in store storytelling for these markets.

  • Create engaging, memorable and interactive experiences that appeal to all 5 senses.

  • Knowledge of macro and micro trends influencing Retail and inspiring youth culture today.

  • Deep passion for and understanding of youth culture; music, art, action sports, and fashion.Passion for the Vans brand.

Skills for Success:

Years of Related Professional Experience: 10+ years in brand marketing experience, Retail Marketing a plus

Educational/ Position Requirements:

  • A Bachelor’s degree and a minimum of 10 years management experience in the retail field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.

  • Experience working in the retail industry

Special Physical and/or Mental Requirements:

  • Travel by air and overnight, as required 30-40% amount of time.

  • Lifting and/or bending 20 pounds amount of weight.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.