VF Corporation Dickies - Social Media Content Coordinator (Fort Worth, TX) in FT Worth Admin Offices, Texas

Job Description

SUMMARY

We are currently looking for a Social Media Content Coordinator to join our marketing team.

With a strong focus on social media content creation, community management and metrics reporting, this role will be responsible for producing engaging, on-brand material for Dickies’ social media channels, working alongside the department’s creative team and digital marketing team and reporting to the Director of Public Relations.

RESPONSIBILITIES

  • The successful candidate will be expected to ensure that all social media channels contain relevant, correct, up-to-date, informative and engaging content year round

  • Content production and design that produces engaging, on-brand material

  • The role will also have an emphasis on applying social media best practices and working closely with analytics and reporting systems

QUALIFICATIONS

  • Bachelor’s Degree in design, marketing, or the equivalent.

  • 3+ years working in a similar role within a brand or agency.

  • Clear understanding of social media sites (Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn) and the ability to sensibly moderate.

  • Writing skills and ability to write in tone of the brand.

  • Strong conceptual thinking and experience in executing social media strategy

  • Understand how to increase customer engagement as well as drive strong ROI.

  • Ability to build strong relationships with social influencers through seeding programs and regular communication.

  • Knowledge of top of industry trends, the latest social media advancements and relevant campaigns.

  • Have the ability to shoot and edit authentic photos and videos.

  • Be proficient in Adobe Suite, with a key focus on Photoshop, Illustrator and InDesign

  • Be comfortable with social media tracking, Google Analytics, Microsoft Excel and reporting on performance/campaigns.

  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines and work independently in a fast-paced environment

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.