VF Corporation Dickies - Email and Digital Marketing Specialist (Fort Worth, TX) in FT Worth Office, Texas

Job Description


Dickies is looking for an Email and Digital Marketing Specialist to join their growing D2C team. This person is in charge of ensuring the execution of email and digital marketing campaigns in conjunction with our partners.


  • Support the digital marketing and email efforts by leading flawless execution and management.

  • Implement emails campaigns utilizing Listrak (ESP) for promotions, segmentations, and creative.

  • Proofs content, ensures links and tags are in place for a seamless consumer experience and the ability to track the performance.

  • Submits the creative briefs and direction for content, copy, templates, subject lines, and promotions aligned with the promotional calendar and segmentation strategy.

  • Manage the development through the creative review process, collaborating with stakeholders, and capturing feedback while adhering to strict deadlines.

  • Communicates strategy with customer service, distribution, brand marketing, etc.

  • Partners with ecommerce analytics and creative team to understand the effectiveness of each campaign or series of campaigns to gain insights for improved performance.

  • Supports testing scenarios to continually optimize results.

  • Evaluates “success” criteria to include open rate, conversion, sales per email, opt-out, etc. and establishes on-going performance metrics.

  • Develops and executes “abandon cart”, “automated recurring”, “post purchase”, and “product recommendation” technologies.

  • Creates and manages comprehensive and complex data / segmentation and A/B testing of email strategy including delivery timing, creative layout, offers, and frequency testing to develop best practices while ensuring the right message to the right consumer at the right time.

  • Participates in the overall strategy development and execution to drive innovation.

  • Other duties as assigned.


  • BA/BS Marketing/Business or related field.

  • 3+ years of ecommerce / on-line Marketing experience.

  • Understanding of and a passion for online marketing and E-Commerce.

  • Experience with Listrak is preferred but you must have experience using an enterprise level ESP.

  • Experience with HTML, Photoshop, etc.

  • Ability to multi-task in a fast-paced environment while maintaining attention to detail.

  • Strong organization and effective time management skills.

  • Strong/effective communication skills (verbal and written).

  • Pro-active, self-starter with an ability to identify issues and areas of opportunity.

  • Ability to collaborate cross functionally.

  • Strong computer skills, in depth knowledge of Microsoft Excel, Word, Power Point, and Outlook.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.