VF Corporation Dickies - Senior SEO/SEM Specialist (Fort Worth, TX) in FT Worth Office, Texas

Job Description

Williamson-Dickie Mfg. Co. (Dickies, Walls & Workrite) is now part of VF Corporation as of October 4, 2017. VF is a publicly-traded, global corporation with over $12B in revenues and more than 60K employees. VF has a powerful portfolio of iconic lifestyle brands such as The North Face, Vans, Timberland, Wrangler, Lee, Jansport, Nautica and Reef


This position will develop strategies and campaigns to support site traffic growth and customer acquisition through SEO, SEM and other direct response initiatives.


  • Define SEO success metrics, develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI's.

  • Monitor SEO data regularly for increases/dips in performance and to assist in identifying new opportunities.

  • Provide SEO support for Web projects, including new product launches, page updates, site re-design etc.

  • Manage and plan AdWords campaigns

  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities

  • Monitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization etc.

  • Working knowledge of web protocols, web application architectures and frameworks

  • Knowledgeable in HTML, CSS, and other SEO related technologies

  • Proven ability to improve organic search performance within major search engines

  • Experience with various tools including Google Analytics, AdWords, and Search Console

  • Previous experience with web platforms such as Demandware, Ecommerce, WordPress, HubSpot, GoDaddy, Squarespace, Magento preferred


  • 3+ years of digital marketing experience

  • 3+ years of experience leading and managing SEO and SEM campaigns

  • Experience managing affiliates and other digital partnerships

  • Ability determine and execute digital marketing KPIs and ongoing reporting

  • Knowledge of customer attribution strategies for campaign optimization

  • Proficient in web analytics tools (e.g. Google Analytics, GSC)

  • Keyword research and competitor analysis with the proven ability to create marketing direction based on research

  • Strong technical SEO and the ability to crawl, find errors or opportunities.

  • 3-5 years working in an Omnichannel/eCommerce environment.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.