VF Corporation The North Face: Sr. Regional Manager, Full Price Stores in Remote, California

Job Description


The primary responsibility of the Sr. Regional Manager, Full Price Stores is to lead group of District Managers to meet the goals of The North Face Full Price stores channel, within the Direct to Consumer division. The geographic area of responsibility will include all stores within the United States and Canada. The Sr. Regional Manager will inspire the store teams to be the premier expression of the brand by providing an exceptional brand experience for our customers and associates. The Sr. Regional Manager will partner with cross functional areas of the business (Merchandising, Marketing, Operations, Human Resources) to ensure that the teams are focused on driving sales through an elevated, high-touch customer experience, while staying in compliance with all policies and procedures.


  • Recruits, trains and manages the performance of District Managers within the Full Price store business segment. Sets and maintains the standards for recruiting, ensuring that District Managers and store employees are qualified and perform to company standards, specifically customer service requirements and standards. Provides feedback and training which enhances employee and store performance, utilizing corporate programs and support where necessary. Maintains a succession plan for Field Leadership that supports both DTC and business unit goals.

  • Maximizes the net profit of Full Price stores by providing support and direction towards achieving objectives in sales, expenses and inventory shortage. Provides regular feedback regarding sales performance and performs regular audits of district and store performance against objectives and recommends changes when necessary.

  • Serves as liaison between the field organization and corporate office. Partners with Retail Merchandising, Store Operations and Visual Merchandising teams to drive business and execute division strategy.

  • Contributes to the development of the annual budget and manages the annual budget to ensure compliance with the divisional guidelines. Develops store programs that increase financial contribution.  

  • Plays a key role in determining the retail merchandising standards and guidelines. Ensures the visual presentation and merchandising aspects of the stores are consistent with division and Company standards. Ensures that the District Manager is providing the visual merchandising training and resources to the store teams. Provides regular constructive feedback to visual merchandising teams regarding visual presentation in the stores. Enforces merchandising, operational and visual direction as directed by other corporate departments. Provides regular feedback regarding execution of divisional direction.

  • Maintains consistent operational standards throughout all districts and stores by ensuring that the District Manager is performing the necessary training and audits. Ensures adherence to policies and procedures, loss prevention; inventory control standards, store maintenance, human resources and safety issues. Provides or recommends training in certain areas where appropriate.

  • Communicates with the Field Leadership teams on a regular basis and provides a clear direction regarding retail business issues and Company objectives. Schedules regular announced and unannounced district tours and maintains relationships with employees at all levels reinforcing the open-door management philosophy.

  • Partners with the District Manager and Store Operations to manage the process of store openings for designated area(s). Ensures that appropriate resources have been identified and are in place to meet targeted objectives. Participates in new-store site selection and store layout design

  • Performs these and other duties as assigned.


  • 7-10 years of professional experience

  • Proven ability to meet and exceed sales and profit results

  • Proven ability to meet current and future business goals through continuous identification and development of field management talent and employees

  • Proven ability to plan and work independently while balancing shifting priorities

  • Regularly interacts with the public in an often crowded and noisy interactive store environment

  • Excellent verbal and written skills and the ability to influence business partners at all levels

  • Excellent decision making ability in a fast-paced environment

  • Able to meet performance expectations with limited supervision

  • Proficient computer skills including word processing, spreadsheets, and software programs

  • Proven ability to build and leverage relationships with peers, corporate partners, and the business community to positively impact business decisions

  • Proven ability to adapt quickly to ambiguity and new and uncharted initiatives that become necessary to succeed in the very dynamic retail world and allocate time to execute multiple tasks and changing priorities

  • Ability to work a flexible schedule to meet the needs of the business; will require weekends, evenings, and holidays

  • Frequent travel (approximately 60% or more) often with little advance notice as required (including air and overnight travel)


  • Operate office equipment and technology (i.e., computers, phones, fax, copier, etc.)

  • Frequent standing required

  • Bend, lift, open, and move product up to 50 pounds as needed


  • Number of Direct Reports: 5 - 7

  • Job Titles of Direct Reports: District Manager, Regional Visual Merchandising Manager

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.