VF Corporation Reef - Sales Manager (Canada) in Saint Laurent Guenette, Canada

Job Description

The Sales Manager is responsible for delivering sustained and profitable revenue growth for Reef and our customers. In addition this role will help lead the strategic sales vision around Reef’s five year planning process with a key focus on category segmentation and market distribution. Establish goals, develop tools and lead the sales team through the seasonal go to market process. Provide exceptional customer service by developing and maintaining strong relationships with key account contacts. Establish control-related standards and procedures


  • Establish and execute 5-year sales growth plans by channel of distribution, product category, season, and top account

  • Assign seasonal sales goals, as well as the daily management, analysis and reporting of progress towards achieving them

  • Develop and implement seasonal sales tools and programs

  • Communicate market specific needs and provide seasonal product forecasts

  • Plan and lead go to market process including seasonal brand sales meetings, account meetings and trade shows

  • Maintain close relationships with key account buying/management teams

  • Partner with marketing to collaborate and align on key seasonal initiatives and account support

  • Partner with finance on building, analyzing and managing sales budgets

  • Partner with customer service, operations and credit to insure best in class customer service and support


  • Years of Related Professional Experience: 5+

  • Educational/Position Requirements: Bachelors Degree in Business or Related Field preferred

  • Languages: French / English


  • Ability to lead team to achieve sales goals

  • Strong negotiation skills

  • Ability to develop diverse working relationships

  • Ability to time manage and problem solve while using an analytical approach

  • Strong understanding of and established network within the footwear and apparel industry

  • Proficient with MS Office, including word, excel, ppt, Illustrator and Photoshop.

  • Bilingual English/French is strongly preferred.

  • Excellent written and verbal communication skills

  • Ability to prioritize multiple projects

  • Strong attention to detail

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.