VF Corporation Smartwool - Sales Manager, Key Account (Canada) in Saint Laurent Guenette, Canada

Job Description


The Key Account Sales Manager acts as the liaison between select key accounts and Smartwool, and is responsible for the sales management and maintenance of the defined Key Accounts.


  • Manage and maximize Smartwool growth opportunities across all categories within these accounts. Establish seasonal goals for each retailer and work with key seasonal initiatives to establish plan for season launch (GTM presentation).

  • Develop and maintain relationships with key account leaders to help maximize brand presence throughout all locations.

  • Lead and participate in seasonal booking and sales presentations to ensure goals are achieved and orders are received within set timelines.

  • Work in conjunction with the Montreal based Smartwool sales and operations management team to ensure company objectives and initiatives are met and “win –win” solutions are provided.

  • Attend PLM meetings to ensure product needs are shared with the Montreal team and needs are communicated to the US based Product teams to ensure needs are met

  • Review sales data to provide detailed analysis to help develop and refine a sales and marketing strategy with each account.

  • Analyze current marketing initiatives to provide solution to best utilize assets to ensure “best dressed “at retail with these accounts. Partner with marketing team to assure both brand and dealer needs are addressed.

  • Work closely with independent sales teams to drive them to better service accounts at sell in and for sell thru. This would include: replenishment strategy, bulk management, staff onboarding, and weekly business updates.

  • Establish control-related standards and procedures.


  • Years of Related Professional Experience: 5+

  • Educational/Position Requirements: Bachelor’s in Sales or Business or other relevant field

  • Languages: English/French

  • Skills:

  • Excellent communication skills - Ability to communicate information formally and informally

  • PC Skills -Strong knowledge of Excel.

  • Strong organizational skills and the ability to work in a team environment

  • Ability to make resolve problems and make decisions

  • Demonstrated ability to work with and inspire a broad range of individuals to work toward a common goal.

  • Must have a proven track record in implementing processes and executing.

  • Experience with key account management in the Canadian Outdoor industry.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.