VF Corporation CRM Marketing Specialist (Salesforce) in Stabio, Switzerland

Job Description

Our company

VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with a diverse portfolio of iconic brands, 64,000 associates from around the world and $12.4 billion in revenue.

While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provides a unique and powerful competitive advantage. Our five largest brands globally are The North Face®, Vans®, Wrangler®, Timberland® and Lee®. Other brands include Eastpak®, JanSport®, Kipling®, Napapijri®, Nautica®, Reef®.

The role

CRM is a top strategic priority for VF to drive sustainable and profitable growth with a customer centric approach.

As the CRM Marketing Cloud Specialist you will play a key role in leveraging the full capabilities of Salesforce Marketing Cloud for VF brands. You will be responsible for supporting a transition from Mass mailing to 1:1 Journeys enhancing personalized communications that foster customer engagement.

You will be part of the central digital team and you will have the opportunity to work with all brands across the VF portfolio.

Key responsibiities include:

  • Build, develop and maintain customer journeys.Fully manage any Journey Builder operation to create new triggers and edit existing journeys in order to enhance customer engagement and drive eCommerce revenue.

  • Campaign execution.Setup email campaigns to be ready for deployment, test sends, A/B tests and all Automation Studio features.

  • Enhance personalization.Create and develop best-in-class queries and AMPscript to segment the customer database and customize email messages.

  • Lead in-depth analyses of campaign performance. Monitor email KPI’s and build dashboards to share insights with marketing teams.

  • Administrate & maintain the system.Manage roles and permissions, create and delete users, provide first level support to marketing teams.

  • Oversee e-mail marketing across brands. Act as expert consultant for the brands, lead trainings, identify best practies, share & re-apply. Identify quick wins and support brands to execute them. Drive a culture of innovation, constant optimization and testing. Coordinate pilots.

What you need to succeed

We are looking for a digital marketing professional with tangible experience gained preferably within the sportswear, fashion, or apparel industries and strong track record of results.


  • Bachelor’s degree in Marketing, Business, or related field

  • Certification of Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant a plus

  • Any other digital marketing certification a plus

  • Fluent in English with solid writing and oral skills (German, French, Italian a plus)

Personal skills:

  • Demonstrated superior analytical and quantitative skills

  • First class attention to detail

  • Demonstrated ability to learn quickly, be a team player, and manage change effectively

  • Possess an innovative, problem-solving, and solutions-oriented mindset

Technical skills:

  • At least 3 years’ hands on experience with Salesforce Marketing Cloud

  • Ability to create and edit AMPscript

  • Ability to write SQL queries

  • Experience with CSS and HTML for email creation

  • Experience in managing and optimizing e-mail marketing campaigns

  • Consulting experience a plus

At VF, you will be immersed in an exceptional work environment. You will also be surrounded by colleagues who are committed to helping each other.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.