VF Corporation Timberland - Senior Manager, Digital Marketing in Stratham, New Hampshire

Job Description

Position Summary: As part of Timberland's Consumer Engagement team, the Senior Manager, Digital Marketing is responsible for managing the yearly and seasonal digital marketing strategy to drive traffic and sales in all digital channels. This person has a deep understanding of all digital marketing tactics inclusive of search, email, CRM, and can apply them across owned platforms and wholesale partners.

Key Responsibilities:

  1. Provide vision and strategy for the digital marketing team in support of strategic plan.

% of Time Involved: 20% Relative Importance: 5- Very High

  1. Create traffic and demand-generating marketing programs through collaboration with DTC business owners, wholesale, merchandising, planning, operations, media, and analytics teams.% of Time Involved: 20% Relative Importance: 5- Very High

  2. Manage the annual digital marketing budget and communication plans in support of Timberland ecommerce and wholesale ecom initiatives. % of Time Involved: 20% Relative Importance: 5- Very High

  3. Build a best in class digital marketing team with holistic, innovative campaigns across CRM, search, retargeting, email, and mobile. Partner with analytics manager to optimize toward key KPIs. Create new models to measure impact and effectiveness of programs. % of Time Involved: 20% Relative Importance: 5- Very High

  4. Leverage DMP, analytics, CRM to create a seamless consumer-centric model. % of Time Involved: 10% Relative Importance: 4- High

  5. Analyze, understanding, and react to changing marketplace and media consumption habits. % of Time Involved: 10% Relative Importance: 4- High

  6. Develop partnerships with fellow leaders within VF brands, Global Brand, Regional partners, VF Digital Lab, and external partners. % of Time Involved: 10% Relative Importance: 4- High

  7. Provide support and development for digital marketing team. % of Time Involved: 10% Relative Importance: 4- High

Job Requirements:

Years of Related Professional Experience: 9

Educational/Position Requirements:

  • Bachelor’s Degree or Higher

  • Retail/Wholesale Experience

  • Footwear experience a plus


  • Strong leadership and consensus building skills

  • Marketing management and strategic planning experience

  • Data driven decision making

  • Proven digital marketing and CRM experience at a multi channel brand

  • A proven track record in developing and administering marketing programs

  • Must be a self-starter, highly organized, and able to work well with people at all levels in the organization

  • Polished presentation and interpersonal skills

Special Physical and/or Mental Requirements:

Overnight domestic travel required up to 30% of time.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.