VF Corporation Trade Marketing Manager KIPLING in Belgium

Job Description

As Trade Marketing Manager you are responsible for strategy behind and execution of the seasonal EMEA trade Go To Market Marketing plan. You are responsible for creating brand awareness, consideration, sell out and loyalty for all EMEA offline sell out channels (Full price stores, outlet, Concessions, Field sales, Distributors, Travel)


  • Manage and coach your EMEA trade team

  • Manage Integrated marketing trade planning (master plan)

  • Define marketing strategy & priorities to achieve defined awareness, consideration, sell out and loyalty business objectives

  • Provide seasoned leadership in the translation and execution of the marketing strategy (GTM plan) into impactful marketing programs for your channels

  • Responsible for the trade marketing budget, marketing investments and initiatives execution for all EMEA offline trade channels

  • Leads (under supervision of global Brand and brand presentation team) in the design of seasonal POS needs and supervises promotional activities

  • Putting in place, monitor and improve processes and internal traffic to link all marketing Trade activities with the sell in / sell out needs to achieve the Sales plans.

  • Monitor marketing investments and coordinates sales working budget for the sales channels and ensure a healthy MROI ratio

  • Collaborate with sales leaders to develop effective trade marketing budgets, programs and efficient execution to deliver channel sales and profit targets in line with agreed strategies

  • Be the key external and internal contact person for trade marketing to ensure alignment and best usage of resources


The requirements listed below are representative of the knowledge, skills, and /or abilities required for the individual to be successful in this position.

  • Education: Bachelor or master in marketing, retail or trade marketing,

  • Experience: Min. 5 years in retail or trade marketing preferred in a fashion retail environment

  • Language skills: English. Second language as Dutch, French, German, Spanish preferable

  • Analytical Skills: Being able to evaluate problems and identity solutions

  • Strategic decision-making skills – being able to take fast decisions and action on issues

  • Seek for multiple perspectives and options

  • Multitasking and hands-on

  • Being able to prioritize and focus but al

  • Being able to digest complex information and build advise on this

  • Being able to collaborate and influence internal stakeholders

  • Position requires travel (estimated 50% )

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.