VF Corporation Wholesale Marketing Manager Napapijri in Switzerland

Job Description


Reporting to the Senior Marketing Director, the Wholesale Marketing Manager is responsible for leading the planning, development and execution of wholesale marketing plans and strategies.

This role requires a proven track record in building strong brands by delivering fully comprehensive marketing plans / initiatives to drive sell through and customer satisfaction. The objectives of this role are to strengthen brand health metrics, improve MROI results, increase sell through and make the brand a favoured partner for our key accounts across EMEA.


  • Create and develop marketing strategies with Sr Marketing Director to fulfill key accounts needs, ensure consistency with brand strategies, and drive sell through across the wholesale channel.

  • Manage and execute marketing strategies, tactics, campaigns, tools and initiatives for the key accounts (on and off line) to fuel demand, raise brand awareness / engagement, drive traffic and increase conversion.

  • Collaborate with Sales team / Marketing / Merchandising to deliver wholesale marketing solutions that are fully integrated into the overall marketing mix and supportive of our brand / business goals.

  • Track wholesale marketing activities / results and leverage insights to continuously improve key accounts marketing solutions and drive revenue growth.

  • Collaborate with local agents/distributors to create and execute strategic account marketing plans that are aligned with brand strategies.

  • Manage and own wholesale marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers.


The requirements listed below are representative of the knowledge, skills, and /or abilities required for the individual to be successful in this position.

Education: Business School graduate. Specialization / Major in Marketing.

Experience: 3-5 years of experience in Retail / Wholesale. An international experience (working within an international team or having worked/lived abroad). Preferred industries: sporting goods, fast moving consumer goods, fashion or entertainment.

Leadership: Having a first experience of managing projects internally and with external agencies.

Team player, self-confident and persuasive personality

Strong planning, organizational and implementation skills

Strong communication and presentation skills

Language skills: Fluent in English (both written and spoken). German, French, Spanish, Italian would be a plus.


  • Drive, passion and leadership

  • Creativity and judgement

  • Team commitment and multi cultural team experience

  • Decision-making and autonomy

  • Adaptability and open to change

  • Willing to travel frequently

  • Enthusiastic, pro-active person, can handle stress and take initiatives

“Please don’t forget to attach your CV which should be submitted in English, applications submitted in any other language will be deemed incomplete and will be unsuccessful.”

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.