VF Corporation Assistant Manager, Marketing (TNF HK & Asia Distributors) in Hong Kong

Job Description

Acting as a digital marketing and ecommerce person in charge, as well as professional CRM expert, Assistant Marketing Manager is responsible for set up and development of Ecommerce platform and manage social media. He/She will also lead, manage and execute HK CRM strategies, analytics and business process, thus enabling HK team to meet the local CRM KPIs.


  • Implement effective brand building and marketing programs by proactively working on digital advertising / communication, media plan, brand website, digital, social media and other channels.

  • Develop, plan and formulate strategies for The North Face Ecommerce platform for HK market

  • Initiate and executive digital customer engagement programs to tie-in with CRM roadmaps

  • Develop, plan and execute mechanics and work with retail team and third parties to support CRM programs, ranging from development, set up and launch program and on-going review to maximize efficiency & effectiveness.

  • Manage the CRM system and run BI report for regular analysis and assist in defining the data strategy that supports the overall CRM database marketing requirements and develop a data road map which collects & delivers customer’s data that provides insights/knowledge, help the business to develop better plans based on the learning from customer’s data.

  • Allocate, control and review Ecommerce and CRM expenses within the given budget and ensure effective and efficient use.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.