VF Corporation Icebreaker : eCommerce Site Coordinator in New Zealand

Job Description

We believe in having more than just a day job – we believe in adventures, every day. Our customers love icebreaker because they love having adventures in nature, wearing nature. Our customers love buying online and this role is without a doubt making this happen.

We have a unique opportunity to be a part of Icebreaker’s eCommerce operations and growth, with a combination of global and regional scope. In this role as eCommerce Site Coordinator you will be in a cross-functional role and will work collaboratively with the Global eCommerce Marketing, Brand/Design, Global eCommerce Engineering and Operations, Regional eCommerce Commercial and CS teams to drive eCommerce initiatives ranging from website content update to roll-out of special project.

You will be responsible for

  • Setting up, maintaining and taking down eCommerce’s site content (banners, copy, merchandise catalog) to support commercial activities (eg, end-of-season sale, new season launches, tactical promotions) within the US/Canada region.

  • Managing and executing the daily operations and development of omnichannel programs such as loyalty program and click-and-collect initiatives within the US/Canada region.

  • Driving a sustained on-site search engine optimization (SEO) globally through improvements to Icebreaker’s eCommerce platform and/or its associated content.

  • Global planning, administration and managing of end-to-end A/B tests, which include hypothesis setting, KPI selection, requirements gathering, test execution and measuring success.

Who you are:

  • Equivalent of 1-3 years’ experience in eCommerce site or web content management

  • Experienced in eCommerce ideally within the apparel/retail industry. Omnichannel experience would be fabulous

  • Experienced using eCommerce CMS, primarily Demandware (aka Salesforce Commerce Cloud). Or other CMS such as Magento, Hybris or IBM WebSphere

  • Basic HTML5, CSS and JavaScript knowledge

  • Passion for SEO and search engine marketing

  • Proficient in eCommerce analytics tools such as Google Analytics; and A/B test frameworks such as Google Optimize

  • Great time-management and prioritizing skills and experience delivering to strict deadlines

  • Highly data-driven with excellent analytical and communication skills

  • Highly proficient in Office Suite (Excel, PowerPoint and Word)

  • Experience operating within an Agile team utilizing Scrum methodology a plus

Is this you?

  • Active and adventurous

  • A passionate high achiever

  • Curious, with a global outlook and strong desire to continually learn & evolve

  • A Brand Ambassador who is drawn in by our story and inspired by the authenticity and uniqueness of our brand

  • A highly collaborative team player

  • Flexible to work across timezones to support multiple regions

What you’ll get a kick out of:

  • Being part of an “overachieving” team with the right combination of skills, strengths and a common trust in each other

  • Getting all the details rights and following through on everything on your plate

  • Finding solutions to problems and sharing these with others

We care about our relationships with nature and each other. We are a fast moving, nimble business– the people on our team are here because they want to make a difference and work hard and creatively to make that happen. We are not perfect, we have heaps of work to do. We like people who can think big and strategic and also get their hands dirty.

We’re a world leader in merino clothing and supply our outdoor, performance sport and active lifestyle ranges to more than 4,500 stores across 47 countries. We are headquartered in Auckland, New Zealand with regional offices in Vancouver, BC in Canada, Portland, OR in the United States and Munich in Germany. We also have smaller satellite offices in Zurich in Switzerland, Annecy in France and Melbourne in Australia. We have recently become part of VF Corporation and are excited about what being part of the amazing portfolio of brands will offer us in terms of best in class industry knowledge and global career opportunities for our people.

At Icebreaker, sustainability isn't just a feature of our products. It's in the values and design of our business. View our Transparency Report


If this opportunity feels like the type of job you’re passionate about, and it fits with your skills and experience, please click apply below to send us your CV with a covering letter explaining why you'd be right for Icebreaker. The recruitment of this position is being managed by Philippa Irvine, Talent Scout. For any queries, contact Philly directly on +64 21 564 691

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.