VF Corporation Icebreaker Global eCommerce Product Manager in New Zealand

Job Description

Job Description

Our story is about people’s connection with nature and with each other. Icebreakers are story-tellers. We want to share our adventures and inspire others to get outside and have their own adventures. We believe in the power of nature and the power of our products. Our eCom platform is a big part of the storytelling.

As Global eCommerce Product Manager you will be responsible for identifying, developing and continuously enhance a seamless, end-to-end digital customer experience that eliminates current pain points by aggregating customer behaviour to influence future product feature-sets. You will be drive prioritization of new feature enhancements, justifying the investment as needed. Ensure instrumentation and collation of metrics to analyse commercial and behavioural customer insights. Sounds easy!!

You need to love building cross-functional relationships and working collaboratively with Engineering and Operations, Brand/Design, BI, Marketing, CS & Operations teams across various countries and locations, to conceptualise, design, prioritize and deliver best-in-class customer experiences across all websites and devices to maximise traffic generation and conversion. This is a brilliant job for the right person.

Your track record reads like this:

  • 5+ years of experience operating, managing, and delivering results in a consumer facing online retail/services or software product management or project management role; international experience in a matrixed environment preferred

  • Ability to lead the planning, management, execution and tracking of online growth using web analytics tools (Omniture, Google Analytics)

  • Highly data-driven and analytical; capable of independently performing and presenting business insights and constructing business cases for new opportunities

  • Exceptional relationship management skills

  • Strong problem solving capability and skill

  • Excellent cross-functional leadership and project management skills

  • High level of accuracy and attention to detail

  • Highly proficient in Office Suite (Excel, PowerPoint and Word)

  • Highly proficient in Agile/Scrum methodology (Certified ScrumMaster or Product Owner qualification preferred but not mandatory)

  • Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives

  • Experience with Demandware (Salesforce Commerce Cloud), Confluence & Jira preferred but not mandatory

And this is how you will nail this role:

  • Define, own and communicate the product roadmap and prioritization (including development of business cases) to best determine how to service new customer acquisition, retention and conversion. As the architect of the customer service experience, leverage consumer insight and technology trends to drive innovative and differentiated strategies in line with the brand positioning.

  • Be a champion for data-driven decision making, identify and measure key product and business metrics to help inform improvements across all consumer touchpoints. Drive analytics and continuous optimisation of outputs across customer behaviour, demand generation, site usability, conversion improvements and cost reduction via the product roadmap

  • Partner with the Regional eCommerce Managers, Global Marketing Manager and their corresponding teams to ensure alignment on customer expectations and Icebreaker standards while balancing between global scale and local/regional specificities. Facilitate feedback loops from regional Customer Service and Operations teams ensure visibility and continuous action and customer satisfaction improvement opportunities.

  • Translate business strategies and product roadmap into user stories and detailed specifications, supported by systematic documentation. Partner with cross-functional teams to build superior user interaction designs in line with brand, and collaborate with the Global Engineering and Operations team and third party vendors/partners to ensure a timely delivery of high-quality software through regular releases in an Agile manner.

We care about our relationships with nature and each other. We are a fast moving, nimble business– the people on our team are here because they want to make a difference and work hard and creatively to make that happen. We are not perfect, we have heaps of work to do. We like people who can think big and strategic and also get their hands dirty.

We’re a world leader in merino clothing and supply our outdoor, performance sport and active lifestyle ranges to more than 4,500 stores across 47 countries. We are headquartered in Auckland, New Zealand with regional offices in Vancouver, BC in Canada, Portland, OR in the United States and Munich in Germany. We also have smaller satellite offices in Zurich in Switzerland, Annecy in France and Melbourne in Australia. We have recently become part of VF Corporation and are excited about what being part of the amazing portfolio of brands will offer us in terms of best in class industry knowledge and global career opportunities for our people.

At Icebreaker, sustainability isn't just a feature of our products. It's in the values and design of our business. View our Transparency Report


If this opportunity feels like the type of job you’re passionate about, and it fits with your skills and experience, please click apply below to send us your CV with a covering letter explaining why you'd be right for Icebreaker. The recruitment of this position is being managed by Philippa Irvine, Talent Scout. For any queries, contact Philly directly on +64 21 564 691 or email philippa_irvine@vfc.com

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.